Sands Finding Your Way campaign aims to tackle the taboo and help continue to break the silence that exists around baby loss. Many men can feel side-lined when a baby dies and sometimes struggle to reach out or find ways to deal with the emotions they experience. We want to make it easier for bereaved men to be able to find the right kind of support for them in the easiest possible way.

Finding Your Way

Ways to find support for you and ways to support anyone affected by baby loss.

Help raise vital funds for the lifesaving services that Sands provides. Accept your mission today!

Meet The Heroes

Discover inspirational stories and share how you found your way using #FindingYourWay2019

Support the Campaign

Share how you are #FindingYourWay2019, ask others to get involved to support the campaign and help raise awareness.


Your donation will make a real difference to the lives of bereaved families and help save babies’ lives.

How To Get Involved And Show Your Support


Open your favourite social media network and get your camera ready.


Capture your walk – share the steps you are taking to #FindingYourWay2019 and show others that you are standing side-by-side in support of their journey after baby loss.


Make sure you use #FindingYourWay2019 within your post and (if your post is public) you will see your contribution on our social media wall below!

What Happens Next?

Once you’re ready to post, please refresh the page and look out for your post to appear below*. You can also tag your family, friends and colleagues to encourage them get involved and help raise awareness.

*If you would like your story to be shared below using the hashtag #FindingYourWay2019, please ensure you make your post ‘Public’ when posting on social media.